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Sunday, November 19, 2006

 

Louis Vuitton Japan : The Building of Luxury


Thanks to psychopat2000 for spotting this book. It's about how the success of Louis Vuitton was built in Japan. It is as much about the success of LV as it is about westerners marketing to Japanese culture. It sounds very interesting, and is next on my reading list.

Comments:
Wow, thanks for making a mention!

It's a really good book, I hope you enjoy it :)

Have a great weekend!
 
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